Building Trust in a Trust-Based Economy

Acquiresoft interactive is a global leader in helping large companies and government agencies manage the information they have about individuals. We do this by offering innovative marketing and reference services and technologies, along with various information products.

Acquiresoft has many years of experience in customer and consumer data management services, privacy and technology leadership. Acquiresoft helps Fortune 500 and other leading global companies, as well as government agencies, improve relationships with consumers by making individual recognition possible across the entire enterprise, including over the Internet, over the phone and in retail outlets. Due to the growth of e-commerce and the fact that more transactions are done remotely today, a company's or an agency's ability to know its audience is crucial to delivering exceptional service and overall success.

Knowing one's audience also involves honoring individual preferences regarding privacy. Today, marketers are required by good corporate citizenship practices, and in some cases by legislation, to put procedures in place that enable individuals to control how, when and for what reasons companies communicate with them.

These procedures also enable individuals to control how companies share their data with others. With customer data often stored in different systems across the company and with potentially different spellings of names and addresses, it is difficult for most companies to make or keep their commitments to customers about how individual data will be used.

Acquiresoft provides the critical services, products and technology that companies need to honor customer preferences and maintain good customer relationships. Acquiresoft and its worldwide associates (employees) pledge to conduct our business according to the following principles.

More information about each of these principles and the policies associated with the principles is found under the link to each country: US Privacy Policy, UK Privacy Policy, and Australian Privacy Policy.

Global Privacy Principles

Notice, Access and Choice—Acquiresoft recognizes that individuals should be informed as to how information about them is used and should have choices pertaining to the dissemination of that information.

Compliance—Acquiresoft is an active member of the local trade associations in the countries where we conduct business and conforms to all self-regulatory guidelines of these associations. Acquiresoft also actively monitors all local laws in order to be compliant with any regulatory requirement.

Ethical Relationships—Acquiresoft pledges to conduct our relationships with both clients and other information providers in an ethical and professional manner.

Awareness—Acquiresoft is committed to educating our clients, our associates and the industry about the issues, guidelines and laws surrounding individual consumer privacy issues and Acquiresoft's Fair Information Practices Policy.

Accuracy—Acquiresoft maintains strict quality control procedures to ensure that our information is as accurate as possible.

Security—Acquiresoft maintains strict security procedures to ensure that information will not be made available to any unauthorized person or business.

Consumer Value—Acquiresoft offers services and information products that create value—including lower prices, greater access, better security, timeliness and diversity—for consumers.

Online Privacy Practices

Our online privacy practices apply to individuals, prospects and customers who visit our site. Acquiresoft's Online Privacy Policy describes Acquiresoft's use of cookies and what choices individuals have pertaining to the use of information collected by such technologies. For more information please read our detailed Online Privacy Policy.

Permission and rules with email append in americas and internationally

Permission:

AcquireSoft and our clients pursue our email append permission policy very seriously. AcquireSoft and its International division follows the FEDMA online permission policies to the dot. European online email marketing standards are extremely strict compared to the DMA, and AcquireSoft takes pride in using the FEDMA standards for email appending.

The Association for Interactive Media's (AIM) Council for Responsible E-mail (CRE) overwhelmingly passed a resolution that supports sending e-mail to existing offline customers. AcquireSoft fully endorses the concept of “Opt Out” e-mail to existing offline customers. In the vast majority of cases, customers prefer an on-line relationship.

Our first level and utmost important aspects of permission are granted by the fact that we are appending customer databases with our highly sophisticated email appending software that uses thousands of different email matching algorithms.

The second level of permission is granted through third party permission lists. Acquiresoft’s primary concern in selecting database licenses is that the members of the licensees databases have all given permission to be contacted by third party partners. Currently, we have agreements with over 28 licensee databases, which consist of over 100 million records that reside securely in our datacenters in our email appending databases.

The third and final level of permission is granted by a tailored, branded permission letter that is sent as an email requesting permission from the patron to be contacted in the future via email. (Please see sample)

A summary of all state and pending Federal laws with regards to Spam can be reviewed here.

Many of our customers spend millions of dollars per year on their brand identity. The ability to prove permission when our client is accused of spamming is a vital aspect of our service.