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Evaluation and Recommendation of Online Marketing Vendor
Assessment of critical business objectives; strategic, operational, and technical
Development of RFP to satisfy business objectives
Identify the appropriate vendors to include in the RFP process
Manage the RFP process
Assess RFP responses and formulate recommendation of the best vendor
Audit current program and vendor relationships
Online Marketing Vendor Implementation Services
Definition of strategic program implementation objectives; Data Integration, Content Management, Workflow and process definition
Project Management Services; project schedules, status reports, crisis management, etc
Liaison between vendor, IT, and marketing resources
Online Marketing Campaign Management Services
List Acquisition / List Management
Creative Development; Website and email
Program Strategy
Campaign Execution Services
Deliverability/ISP Relations Management
Ad Placement, Lead Generation Solutions, Search Engine Optimization
Project Management Services
Strategic Marketing Services
Program Strategy, Program Assessment/Optimization
Campaign Testing Services
Segmentation, Analytics, and Benchmarking services
Permission/Opt-in/Acquisition Assessment/Optimization
Lead Generation
Provide a user interface to capture and manage the email communication process
Provides contact management capabilities
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