Email Append Match Rates
Our typical match
rates on email append vary based upon tier level.
Tier1: Individual / B2B matches (exact match): 15% - 18% (40-45% if using business to business email pattern match)
Tier2: Household or Consumer Files: 20% - 25%
We can email append business files, voter & constituent files, customer files, donor files, and member directories.
Call 703.652.8438 or complete form to receive pricing and detailed information on email appending:
Full Name:
Email Address:
Phone Number:
Please provide us with a detailed description of your project:
Match Process:
We take great
satisfaction in the superior quality of our
domestic and European email append standards that we
adhere to. We are one
of the few companies that
truly executes the standardization and customer email append in-house. By controlling the entire email append process in-house, we endow our clients the rapid turnaround, quality control and accountability they entail.
Furthermore, with a potential reach of over 100 million deliverable e-mails, our results offers ostentatious results for our clients. Thus, allowing the utmost offline to email append match rate, twenty percent on average on b2c email append projects, flourishing a vastly lucrative acquisition and retention tool. Email append clients are only compensating for results.
You only pay for successful appended and delivered email addresses.
We manage our own email append data and perform email appending in-house
We do not sell, trade or give your records to third-party vendors
Federal Communication Commission compliant & Direct Marketing Association compliant
Quality Control: DialogConcepts performs all CASS standardization and customer matching in-house
Execute email append matching via our in-house database
We only charge for results
No email append run charges
No email append set-up fees
We boasts superior standards for managing your email append project
We handle your permission campaign after the email append
We guarantee deliverability of e-mails that we provide to you
We manage or co-manage any customer
complaints of the initial email append project
We stay engaged and provide you with any customer service messages or opt-outs at minimum of amonth after the initial permission letter is mailed out, and the match file is returned to the client.
We have the fastest turnaround, 48
hours for matching results and habitually completing the entire project within 2 weeks.
We encompasses an incorrigible track record for providing data services with numerous satisfied and recurring clients in a assortment of business verticals.
Standards for Data Processing:
Acquiresoft’s paramount standards for data processing
Our email append database is CASS standardized prior to any match process
Our data is invigorated on a weekly basis
The Client’s data-file is also CASS standardized prior to matching
CASS standardizing both Match and Client data ensures unrivaled quality and results in highest accurate match rate in the industry
All addresses in both our email append Database and Client file are determined to be deliverable addresses in accordance with USPS
We posses the capability to match individuals and/or to households
Email append Data and Match Logic:
Our email append data and match logic are the means to constructing appended files that will perform for your company in the future. Typical competitors export an average of 80% of their results as free email accounts such as; Hotmail and Yahoo. Our typical exported file after our email appending processes contains between 30% to 40% Yahoo and Hotmail addresses. We encourage our potential clients to compare our sample results to our competitor’s product. It is imperative during the evaluation process, to pay close attention to the quality of the matches with regards to both the match logic used and the value of the email address provided.
Example:
Customer Record
Competition Use inadequate Matching Strings
John Smith
J. Smith
123 Main Street
Main Street
Chicago, IL
60606
Illinois
Customer Record
We Email Append Using Strict Matching Strings
John Smith
John Smith
123 Main Street
123 Main
Street
Chicago, IL
60606
Chicago, IL 60606
Illinois
Our email append solution utilizes
exact email append match logic by default unless otherwise specified by the client. As a result our final match percentage may be lesser than some of our competition (some of our competitors quote as much as a 40% match rate even though their databases are considerably smaller). However, our clients are very sophisticated database marketers and they recognize the significance of the quality of the email addresses we provide.
The proof is in the results. Our experience has allowed us to observe that the data we provide our clients performs on par with or beyond their current resident files. The outcome: the data we supply to our clients has been proven to perform over time, as a result of the quality of data sources and tight match logic on email append and reverese email appending projects.
* Certain high-level projects will be considered for a free match test.
Format Correction:
To ensure the best possible results, AcquireSoft will clean and correct records that have format errors. Our international email appending system is based on microsoft platform and CASS certification is performed on each file prior to the matching process. Acquiresoft will also provide you feedback on your file whether it was corrupt, involved in dire data practices, inform you about duplication rates, as well as incomplete record fields.
Accountability and Traceability:
Our licensed databases are permission based and have expressly given permission to receive 3rd party communications. We believe it is fundamental that we are able to provide proof of the time, date and database source of precisely when and where the member of a database had given their permission to receive 3rd party mailings.
Email Appending Process:
You deliver your postal list using our secure ftp site (or by other secure method convenient to you).
The off-line list must include these following fields: first name, lastname, street address, city, zip, country.
Using secure email append procedures, and observing strict email append confidentiality, we match each name in your list against our in-house opt-in databases, to add append email addresses to your off-line file.
We work with you to draft copy for a "Welcome" opt-in message in html, text and aol versions, to be sent to the matched email addresses, asking for permission to future email communications from you.
We submit the email draft to you for approval to complete the email append process.
We send your approved "Welcome" message to each of the confirmed and valid email address that is matched to your off-line file.
Experience shows that opt-in rates on your list will be high, since the individuals on your list often already have a relationship with you, and are therefore willing to receive email from you.
The final list, consisting of your original list and the appended opted-in email addresses, is delivered to you.
Quality Control:
AcquireSoft uses sophisticated email verification software which applies two forms of authentication on the appended email addresses in order to verify the appended emails existence. Our software features a dual verification method which employs simultaneous DNS lookups and SMTP send requests to ensure the email is valid. This process will eliminate all hard bounces that a file may enclose, making the appended file clean prior to the preliminary email communication.
The initial email communication not only acts as a means of permission, it also allows us to be certain of the recipient’s identity. AcquireSoft will guarantee a 100% deliverable Appended record output. Every Permission Email communication is completely client branded.
Permission:
AcquireSoft and our clients pursue our permission policy very seriously. AcquireSoft International follows the FEDMA online permission policies to the dot. European online email marketing standards are extremely strict compared to the DMA, and AcquireSoft takes pride in using the FEDMA standards.
The Association for Interactive Media's (AIM) Council for Responsible E-mail (CRE) overwhelmingly passed a resolution that supports sending e-mail to existing offline customers. AcquireSoft fully endorses the concept of “Opt Out” e-mail to existing offline customers. In the vast majority of cases, customers prefer an on-line relationship.
Our first level and utmost important aspects of permission are granted by the fact that we are appending customer databases.
The second level of permission is granted through third party permission lists. Acquiresoft’s primary concern in selecting database licenses is that the members of the licensees databases have all given permission to be contacted by third party partners. Currently, we have agreements with over 28 licensee databases, which consist of over 100 million records.
The third and final level of permission is granted by a tailored, branded permission letter that is sent as an email requesting permission from the patron to be contacted in the future via email. (Please see sample)
A summary of all state and pending Federal laws with regards to Spam can be reviewed here.
Many of our customers spend millions of dollars per year on their brand identity. The ability to prove permission when our client is accused of spamming is a vital aspect of our service.
Opt In/ Opt out confirmation:
As mentioned above, our records are full permission based. You will have complete control in regards to format and content of the permission attempt. Opt-out records with notice of opt-out choices can be directly transferred to your company if requested.
Data provision process:
There are numerous methods of transferring data. AcquireSoft tends to the clients need in terms of flexibility but also never jeopardizes security for convenience.
Turn around:
We guarantee 48-hour turnaround in return the matching results to our clients. After approval of mailing it will take another 5 -7 business days to collect unsubscribe and bounces of emails. We will have the clean and verified emails back to you in the original format within 10 business days. Most hygiene lists are processed automatically and returned within minutes or hours.
Data protection:
AcquireSoft understands the significance of confidentiality; hence we gladly accept the use of confidentiality agreements
Ongoing Arrangements:
Do you have in place any programs/discounts for regular use of appending services to locate additional addresses?
Yes, we do have ongoing relationships with 80 percent our customers. We continue to work with our clients following the initial email address appending projects in order to help them keep the appended file clean and bounce free. Discounts will be given based on volume appended.
Data Source:
Our email databases are derived from reliable websites with solid privacy policies and opt-in data fields. Every email in our database will have time/date and source of entry. These are all individuals that have given consent for third party mailings. We are extremely strict with our permission policies. FEDMA (Federation of European Direct Marketing) are the policies that AcquireSoft International uses for standards as these regulations are much more rigorous then the US DMA.
